SIA Creators · Creator Representation

Meet the voices. Become one.

We represent a select group of emerging African creators with a distinct voice, a community that trusts them and the ambition to turn attention into something that lasts.

Meet our creators Become one of our creators

Our creators

Distinct voices. Real communities.

We're building our roster. Could it be you? Apply to become one of our creators

Creative business

Instincts Illustrations

By Oghenefejiro Iwo

Live Illustration

Give your guests an experience they can take home. Our live illustration service brings creativity into your events, creating personalised artwork for guests to enjoy and remember long after the occasion.

Work with us

Have an event, collaboration or creative project in mind? We'd love to hear about it. Let's create something memorable together.

Book live illustration See the work

What representation looks like

We're in your corner, for the long game.

Positioning & personal brand

Get clear on what you stand for, who you're for and why they should care.

Career & growth strategy

A plan for the next post and the next three years.

Brand partnerships

Deals that fit who you are, not just whoever's paying this week.

Negotiation & commercial support

Fair rates, clear contracts, no awkward chasing of invoices.

Partnership management

Briefs, timelines and approvals handled, so you can create.

Professional development

The skills to run your creator work like the business it is.

Industry access & networking

Rooms, events and people you wouldn't reach on your own.

Long-term career planning

Products, platforms, speaking, books: what comes after the content.

The Shift

How we grow creators.

Every plan we build moves you along the same path: followers to community, attention to trust, content to influence, campaigns to partnerships, visibility to value, and one-off deals to a sustainable career.

  1. Followerstocommunity
  2. Attentiontotrust
  3. Contenttoinfluence
  4. Campaignstopartnerships
  5. Visibilitytovalue
  6. One-off dealstoa sustainable career

Who we look for

Follower count isn't the test.

We look for creators with:

  • A distinctive voice you'd recognise with the sound off.
  • A growing audience that actually trusts them.
  • Clarity, or curiosity, about what they stand for.
  • The ambition to build a real career, and the consistency to back it up.

How it works

Four steps to representation.

  1. Apply

    Tell us about you and your work. Takes about five minutes.

  2. Let's talk

    If it feels like a fit, we'll set up a call to get to know each other.

  3. Build your plan

    Together we map your positioning, goals and the opportunities to go after first.

  4. Grow together

    We represent you, manage partnerships and keep pushing toward the bigger picture.

FAQs

Good questions.

Do I need a certain number of followers?

No. We care more about your voice, your community and your consistency than a number.

How does representation work financially?

We'll walk you through our model openly on our first call, before anything is signed.

Do you only work with creators in Lagos?

We're based in Lagos and work with creators across Africa.

What kind of creators do you represent?

Lifestyle, fashion, food, art, education, business, culture and more. If you have a distinct voice and a community that trusts you, apply.

I'm not ready for representation. Can I still be part of SIA?

Yes. Join Influence Lab, our creator community, and grow with us.

For brands

Looking for someone specific?

Request our full roster and we'll share profiles that fit your brief.

For creators

Let's take your influence further.

Become one of our creators Join Influence Lab

For brands

Got a vision? Let's talk about the right voices for it.

Book a consultation