Africa's Creator Representation Agency

Visibility is not influence.

Africa's creators, seen, trusted, valued.

We represent emerging African creators and help brands, businesses and organisations work with them properly. Less chasing numbers. More building something that lasts.

Become one of our creators Work with us
Followers to communityAttention to trustContent to influenceCampaigns to partnershipsVisibility to valueOne-off deals to sustainable careers

Pick your door

Two sides. One bridge.

Creators need more than visibility. Businesses need more than influencers. We sit in the middle and make the partnership work for both.

I'm a creator

You've built an audience. Let's turn it into a career, with representation, strategy, brand deals that fit, and a community that has your back.

See how we represent creators I'm a brand, business or organisation

You don't need more posts. You need the right voices, a clear idea and a campaign that moves people to act. We build that with you.

See how we work with you

What we believe

Influence is earned, not counted.

We exist so that Africa's creators are not just seen, but valued.

Influence is the ability to shape what people think, feel, choose and do. You can't buy it by the thousand. It's built through trust, credibility, relevance and consistency. That's the work we do, with creators and with the businesses that partner with them.

Read what we stand for

What we do

Four ways we shape influence.

For creators

Creator Representation

We represent a select group of emerging creators: positioning, strategy, brand partnerships, negotiation and long-term career planning.

Representation For all creators

Influence Lab

Our creator community. Monthly sessions, workshops, expert conversations and real-life events where creators learn, connect and grow together.

The Lab For brands & MSMEs

Advisory

Creator campaign strategy and management for brands and MSMEs, from the first idea to the final report.

Advisory For organisations

Ripple

Creator campaigns for organisations and causes, making important messages relatable, relevant and actionable.

Ripple

Our creators

Meet the voices.

Distinct voices. Real communities. Creators who know what they stand for.

We're building our roster. Could it be you? Apply to become one of our creators
Meet SIA creators
Adeoti Osifeso, founder of Shaping Influence Africa

Meet the founder

Built by someone who's been on both sides.

Adeoti Osifeso has spent her career helping organisations tell stories that move people. SIA is where that work meets the creators shaping culture.

“Visibility gets you noticed. Intention makes it matter.”

Meet Adeoti

Working with SIA has been amazing. They've brought so much structure to my live illustration business, helping me organise my services, refine my offerings, and approach things more strategically. They're professional, intentional, and great at providing direction. Having them manage this side of my business has allowed me to focus more on what I do best, knowing that the business side is being handled with care.

Fejiro IwoCreator · Instincts Illustrations

Journal

Notes on influence.

Ideas, analysis and practical playbooks on the business of being a creator in Africa.

Read the Journal

Let's build something people actually believe in.

Book a consultation Become one of our creators Join Influence Lab