Influence Lab

Where creators learn out loud.

Influence Lab is SIA's creator community, a space for emerging creators and people building influence to learn, connect, share, collaborate and grow together.

What happens in the Lab

Learn it, share it, build it.

The learning isn't an add-on. It's how the community creates value for everyone in it.

  • Monthly learning sessions
  • Peer learning and knowledge sharing
  • Conversations with experienced creators and industry experts
  • Creator workshops
  • Career and business development sessions
  • Networking and collaboration opportunities
  • Real-life creator experiences and events
  • Access to brands and industry professionals

Learning tracks

Five tracks. Pick your starting point.

Find Your Voice

Identity, positioning and knowing what you stand for.

The Business of Influence

Rates, contracts, money and running your work like a business.

Brand Deals, Decoded

Pitching, negotiating and delivering partnerships that fit.

Craft & Content

Better ideas, better storytelling, better content.

Community & Collaboration

Turning followers into a community, and creators into collaborators.

Next session

Save the date.

[Date]

Learning track: [Track]

[Session title]

[Venue, Lagos / Online][Speaker name, credential]

Save my spot

Coming soon

Tools for the business of being a creator.

SIA Creator Toolkit

Practical templates and resources to professionalise your creator business.

SIA Creator Course

Our first structured course on influence, personal brand, brand partnerships and building a sustainable career.

For brands

Meet the next generation of African creators.

Want to meet the next generation of African creators? Partner with us to sponsor or co-host an Influence Lab session.

Partner with Influence Lab

Your next level is a room full of people who get it.

We shape influence.