About the Founder
Hi, I'm Adeoti.
Founder of Shaping Influence Africa. Strategist, storyteller and firm believer that influence should be used with intention.
Adeoti Osifeso ยท Founder
Why I started SIA
Both sides were missing intention.
I've spent my career in marketing, communications and development work, helping organisations, brands and programmes tell stories that make people care and act.
Along the way I kept meeting two kinds of people. Brilliant creators who were visible, sometimes very visible, but under-supported: no plan, no representation and deals that undervalued what they had built. And businesses spending on creators without a strategy, then wondering why nothing changed.
Both sides were missing the same thing: intention. Shaping Influence Africa is my answer. A company that takes creators seriously as people with careers, and helps the businesses working with them do it properly.
Visibility gets you noticed. Intention gets you remembered.
Adeoti Osifeso
What I bring
Strategy, storytelling and purpose.
Strategy & storytelling
Years in marketing and communications, building content strategies and campaigns for brands, agencies and organisations.
Development communications
Experience shaping how programmes, causes and institutions talk to the people they serve, which is the thinking behind Ripple.
Youth empowerment
Founder of Itoeda, a youth development nonprofit. I care about what young people consume, because I care about who they become.
Education
- MSc in Media and Communications, Pan-Atlantic University, Lagos [confirm wording: completing or completed]
- BA in International and Comparative Politics, American University of Nigeria
- Non-Profit Leadership and Management, Lagos Business School
What I talk about
On stage and on the page.
I speak and write about creators, influence and Africa's creator economy. Favourite topics:
- Visibility is not influence: what creators and brands get wrong
- Building a creator career in Africa that outlasts the algorithm
- Creator-brand partnerships that actually drive results
- Using trusted voices for development and social impact communication
Off the clock
Three things you might not know about me.
- [A personal detail, e.g. what I'm reading or listening to]
- [A Lagos favourite: food spot, market, place]
- [Something unexpected or fun]
For press and speaker kits
Short bio.
Adeoti Osifeso is the founder of Shaping Influence Africa, a Lagos-based creator representation and influence company building the infrastructure for a stronger African creator economy. A marketing and communications strategist, she works across brand, development and nonprofit communication, and is the founder of Itoeda, a youth development nonprofit. She is passionate about helping creators build lasting influence and helping businesses use creator partnerships with intention.